Since the late 1990s, B2C marketplaces (eBay, StubHub, Uber, Airbnb) have exploded in popularity. B2B marketplaces have trailed behind despite B2B eCommerce being valued at $15 trillion - more than five times that of the B2C market. At Asymmetric, we’ve witnessed a substantial proliferation of B2B businesses using a marketplace platform to disrupt antiquated industries. While we are big fans of the business model, it may not be the best fit for every sector. There are certainly nuances depending on product type (goods vs. services) and transaction complexity (high friction vs. turnkey), but we’ve laid our take on 4 characteristics common amongst industries well-suited for marketplace disruption below:
B2B Marketplaces 101
B2B Marketplaces 101
B2B Marketplaces 101
Since the late 1990s, B2C marketplaces (eBay, StubHub, Uber, Airbnb) have exploded in popularity. B2B marketplaces have trailed behind despite B2B eCommerce being valued at $15 trillion - more than five times that of the B2C market. At Asymmetric, we’ve witnessed a substantial proliferation of B2B businesses using a marketplace platform to disrupt antiquated industries. While we are big fans of the business model, it may not be the best fit for every sector. There are certainly nuances depending on product type (goods vs. services) and transaction complexity (high friction vs. turnkey), but we’ve laid our take on 4 characteristics common amongst industries well-suited for marketplace disruption below: